Beverly Ibarrola

Beverly Ibarrola is a Senior Content Strategist and Copywriter at P&C Global, where she brings over two decades of expertise in digital transformation, SaaS, B2B sales, and content marketing. Her strategic leadership has been pivotal in driving transformative growth and reshaping brand narratives across industries. At P&C Global, Beverly’s ability to articulate complex marketing strategies for C-level audiences has significantly impacted the firm’s digital presence and client engagement, establishing new benchmarks in content excellence and business growth.

Before joining P&C Global, Beverly held key roles such as Solutions Marketing Manager at Ribbon Communications, where she led global marketing initiatives, developed targeted sales enablement materials, and garnered multiple awards for her contributions. She played a central role in crafting go-to-market strategies for cloud-native software and network automation, driving revenue and expanding market share.

At Digbi Health, as Vice President of Product and Community Marketing, Beverly’s work in refining brand messaging and developing content strategies resulted in a 25% increase in client sign-ups and a 15% decrease in customer acquisition costs. Her expertise in crafting demand generation strategies and building partnerships also contributed to the company’s rapid growth in the digital healthcare space.

During her tenure at AspireHR, Beverly spearheaded multi-channel marketing campaigns that boosted the company’s revenue by 45%. She played a crucial role in positioning AspireHR as an industry leader, earning the company recognition as one of North Texas’s fastest-growing firms. Her strategic marketing efforts continue to be recognized across industries, with her work regularly featured in top publications like Forbes and CCA Voice Magazine.

An alumna of the University of Texas at Dallas with a background in Electrical Engineering, Beverly blends technical expertise with creative marketing acumen to deliver impactful results. Her vision and innovative approach at P&C Global are setting new standards in the management consulting industry.