Why Your Company Needs Data Product Managers

This article continues my theme of the growing need for ‘Renaissance skills’—people with cross-functional knowledge and a bit of creativity. Enter the Data Product Manager. Like product managers of other types, they don’t have all the technical or analytical expertise to create the model or engineer the data for it. What they do have is the ability to manage a cross-functional product development and deployment process, and a team of people with diverse skills to perform the needed tasks. Their responsibility is to create data products — reusable datasets that can be analyzed in different ways by different users over time to solve a particular business problem. Interested in developing this talent for your organization? Take a look at this page to see how this approach has delivered transformative results for our clients.