Building Omnichannel Marketing for Retail and Lifestyle Destinations

Informed by the impacts of the global pandemic including customer lifestyle changes, sustainability, and public health considerations, P&C led company-wide initiatives to build and cultivate world-class digital marketing infrastructure, talent, and know-how on every continent where our client owns and operates its industry leading retail and lifestyle destinations.

A comprehensive Digital Transformation initiative included the development and implementation of the client’s digital marketing platforms, omnichannel customer-facing technologies, and robust technology infrastructure to seamlessly enable engagement with over 500 million annual visitors to its centres worldwide.

The Digital Transformation intiative was complemented with a concurrent Organization & Human Capital initiative to build a strong bench of digital marketing leaders throughout the world to transform the organization’s locations from shopping centres to unique, sustainability-driven retail, office, and lifestyle destinations.