Preparing for the Deepfake Era in Web Video

Online videos have lately become even less trustworthy than other content. Deepfakes, clips altered or fabricated with an AI technique called machine learning, make alternative realities easier to create and disseminate. We should prepare to see a lot more deepfakes. Not all of them will be friendly—and there won’t immediately be a technical solution to identify and block them.

How might your industry protect against deepfakes?